Crucial Trading was founded by David and Janet Green in London. They set up Crucial Trading to exclusively produce and sell only natural material floorcovering; their goal was to remain at the forefront of innovative design.

Crucial remains loyal to innovation and inspiring design with over 100 different floorcoverings in their collection. They use natural materials including sisool, of which they were the first to create this new blend of floorcovering in the UK, setting a new trend for the combination of tactile sisal and soft wool.

Crucial offer plenty of choice, from patterned, striped, colour or neutral. All made are made from the finest quality materials from around the world. They have a meticulous selection process and only choose materials they think will produce the best floorcoverings.